Noatum is the largest port operator in Spain and a significant port operator in Europe. After the acquisition of Dragados SPL from ACS in November 2010 by a consortium of institutional investors under the consultation of JP Morgan Asset Management and the Dutch pension fund ABP, and the rebranding process around the Noatum brand in February 2011, the company continues to integrate and consolidate the architecture of the new brand. As a result of the international aspirations, and looking to consolidate the brand identity, this will be the resulting branding of the terminals:
‘Terminal Marítima Santander (TMS)’ is renamed as ‘Noatum Terminal Polivalente Santander’; ‘Graneles Sólidos Minerales (GSM)’ is now ‘Noatum Terminal Graneles Santander’; ‘Abra Terminales Marítimas (ATM)’ changes to ‘Noatum Container Terminal Bilbao’; ‘Terminal de Castellón (TECASA)’ will be named ‘Noatum Terminal Castellón’; ‘Marítima Valenciana (Marvalsa Sagunto)’ will be known as ‘Noatum Terminal Polivalente Sagunto’; ‘Marítima Valenciana (Marvalsa Valencia)’ will be called ‘Noatum Container Terminal Valencia’, and “Terminales del Sudeste” will be named ‘Noatum Container Terminal Málaga’.
‘The entire brand identity transformation process will help us consolidate our leadership in the Spanish market, further consolidating a unique corporate culture and integrating our terminals under the wing of a global brand,” said Douglas Schultz, CEO of Noatum.
Schultz also added that “the brand establishment process for Noatum will be completed for the terminals before year’s end, and it will be a milestone for the Spanish port industry”.